About Rick K. Jones
Leadership Is Stewardship. Business Is a Responsibility.
Rick K. Jones has spent more than four decades building businesses, leading teams, and challenging leaders to align profit with purpose and success with responsibility.
Rick is a veteran entrepreneur, marketing strategist, and author whose career spans more than forty years of building profitable, purpose-driven organizations. As the founder of multiple successful agencies and initiatives—including Heartland Pirates and FishBait Marketing—Rick has worked with brands, leaders, and communities across the country to help them grow with clarity and conviction.
Throughout his career, Rick has believed something many leaders struggle to say out loud: business itself is noble work.
Entrepreneurship, when practiced with integrity, creates jobs, strengthens families, supports communities, and fuels opportunity. But Rick has also seen what happens when profit is disconnected from purpose—and when leadership forgets its responsibility to people and place.
That tension—and the opportunity inside it—became the foundation of his work.
Philosophy & Guiding Beliefs
What Rick Believes About Business and Leadership
Rick’s approach to leadership is grounded in a few unwavering principles:
- Profit is essential—but it is not the point.
- Leadership is stewardship.
- Small businesses are the real engine of change.
- Generosity strengthens organizations from the inside out.
These beliefs have been forged through decades of real-world experience, the sum of Rick’s successes, failures, risks, and responsibilities.
Rooted in Place. Focused on Impact.
A fourth-generation Atlantan, Rick now lives on Wadmalaw Island, South Carolina, with his wife, Charlotte. He remains deeply connected to his community and continues to write, speak, and advise leaders on faith-driven entrepreneurship, principled leadership, and stewardship in modern business.
Rick believes the future will be shaped not by louder voices, but by better leaders.
If you’re building a business—and wondering how to ensure it reflects what matters most—Rick invites you to start the conversation.